Most flyers are zero VAT with a few exceptions. The following flyers are subject to VAT
If the flyer is intended to be kept i.e. it has a calendar on it which means it is designed to be kept for 12 months.
If the flyer is to be presented to obtain the offer stated i.e. Please present this voucher to obtain your special offer price
If the flyer has a tear off section which is 25% or more the size of the flyer. If you have an A5 Flyer and a quarter of it is a money off coupon this is subject to VAT.
If the flyer has a section to be filled in with details again this is subject to 25% or more of the size of the page
This also applies to Brochures being subject to VAT i.e. if it has tear out portions, forms that have to be filled in. This again only applies if the amount is equal or over 25% of the brochure. For example if 4 pages of 12pp booklet are are tear out vouchers, this would be subject to VAT as it is 33% of the booklet
If you are still unsure regarding VAT. Send us your artwork and we’ll have a look at it for you and let you know what we think
There a two formulas for this as a guide to measuring the size of the spine
Coated Material: the weight of the paper x the amount of sheets ÷ 1000
For example; 130gsm x 150 sheets (300pp) ÷ 1000
130 x 150 = 19500 ÷ 1000 = 19.5mm spine
Uncoated Material: the weight of the paper x the amount of sheets ÷ 750
For example; 100gsm white bond x 150 sheets (300pp) ÷ 750
100 x 150 = 15000 ÷ 750 = 20mm spine